Mark Kingsley-Williams, founder and director of Trade Mark Direct, is quoted in this weekend’s   Financial Times (24 – 25 March 2012)   on the issue of branding.  See the excerpt below: “Mark Kingsley-Williams, founder of Trade Mark Direct, an online legal support service, says the classic mistake is to believe that it is enough to register a business name at Companies House or buy the web address. It isn’t. “The growth of the internet has made branding a minefield for many small businesses, Kingsley-Williams adds. “For small and medium-sized businesses in particular, a lot of the business they attract is coming through people searching online, whereas previously that business may have come through Yellow Pages advertising. “As a result, people are resorting to all manner of ways to do down their competitors online. “Whereas before if somebody was operating in a particular line of business in Scotland and using the same name as another business in Penzance, the two...