Winners of the Nominet Internet Awards 2013

 Trade Mark Direct were runners up in the Nominet awards category for Innovative Business. For a full list of those highlighted by the judges click here

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Word Marks? Logo Marks? What’s The Difference?

  So a trademark is your brand, which can be in a form of a word, picture, symbol, or a combination of these. Interestingly enough, 3D objects and sounds can also be registered aside from word trademarks and logo marks. What it does, is to seperate your brand from other goods and services that your competitors may offer. You should consider owning a trademark because it protects you and your consumers from counterfeit and fraud. Also, legal action for a trademark infringement is relatively cheap, sometimes as little as a few thousand pounds, compared to the hundreds of thousands of pounds you have to pay for an action claim of passing off in UK, same goes in the US. Trademarks allow the Trading Standards Officer or the police to criminally charge against counterfeit who use your trademark without your consent. It’s a good way to protect your hard earned good name, don’t you think? But what exactly will you register? A  word mark  registers the word itself you want to use, Apple/Puma/Zy
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Trademark Registration dispute over Keep Calm and Carry On

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   WE NEED YOU! Join us to fight for the right of UK businesses to use the much loved slogan ‘KEEP CALM AND CARRY ON’ When  ‘KEEP CALM AND CARRY ON’  was used by the British Government in 1939, Britain was facing a possible invasion. Today, we are seeing the long arm of Europe encroaching on our national heritage again. The EU has granted an EU Community Trade Mark to  ‘KEEP CALM AND  CARRY ON’  meaning that only one company may use the slogan for  clothing, mugs, posters and other memorabilia. This could potentially put  many companies out of business. This is wrong and we do not believe it would have been accepted by the UK Trade Mark Registry for the following reasons: ‘KEEP CALM AND CARRY ON’  is part of the UK’s national heritage, first being used in 1939 on government posters to strengthen morale in the face of a possible German invasion Prior to the trade mark being registered, many businesses used  ‘KEEP CALM AND CARRY ON’  as decoration on a wide variety of goods This means th
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Worldwide Trademark?

There are 201 countries in the world and unfortunately, there's no single worldwide trade mark. So if you were planning to own trade mark rights worldwide, then you're going to have to file an application in each individually… two-hundred-and-one times...  Don’t lose hope just yet. First of all, in reality there is no point filing in a country you aren't going to do business in. But if you do want to file in several different countries, there are a few options available.  One of these is to file an internal application if the countries of your choice are members of the Madrid System. The Madrid System is an international system that facilitates registration of trade marks in multiple jurisdictions around the world. Under this treaty, when you file a single application it secures protection for your trade mark in several countries. Here’s a link to the list of all the current member countries:   http://www.wipo.int/export/sites/www/treaties/en/documents/pdf/madrid_marks.pdf
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