Showing posts from September, 2020

Barclays – What is ip and why is it important to startups

  Trade Mark Direct’s founder Mark Kingsley-Williams was recently asked by Barclay’s to provide start-ups with advice on IP. Here’s a short video clip with some of the highlights.

Apple trade marks the look of its stores in the EU

  Its not just words and symbols that can be trademarked, retail  store  layouts capable of trade mark protection, according to the EU Court of Justice Apple  is probably the best known firm to have registered the look of their stores, as well as devices. With US trade mark in relation to a three-dimensional trade mark, consisting of the representation of a  store  layout, for Class 35 services, namely, ‘retail  store  services featuring computers, computer software, computer peripherals, mobile phones, consumer electronics and related accessories and demonstrations of products relating thereto’: Apple  has subsequently sought to extend this trade mark internationally under the Madrid Agreement and this extension has been accepted in some member states but was refused in others, including Germany. Here it was refused on the grounds that it was only a representation of an essential aspect of that undertaking’s business and that consumers would not see it as an indication of their commer