Trade Mark Direct Wins UK Innovation & Entrepreneurship Award 2012

 Trade Mark Direct, the UK’s leading online trade mark company, won the UK Innovation and Entrepreneurship Award at the UK IT Industry Awards 2012 on 14 November 2012.

Known as the Oscars of the IT world, the Awards are run by Computing magazine in association with BCS, the Chartered Institute for IT.   Computing Magazine describes the Awards as “the UK's most rigorously judged IT awards process”. 

This year also saw a record breaking number of entries.

Beating 12 finalists to the Award, Trade Mark Direct, based in Chiswick, West London, won due to its innovative concept, its measurable success and its high customer satisfaction rates.

The founding idea behind Trade Mark Direct was to reduce the cost and uncertainty of trade mark registration by operating online using state of the art language search technology to deliver high quality advice from UK trade mark experts.

“We’re proud to say that we’ve transformed the trade mark registration process and dragged it kicking and screaming into the 21st century,” said Mark Kingsley-Williams, founder and director at Trade Mark Direct.  “Our excellent and skilled team is many times more effective than traditional trade mark attorneys due to our state-of-the-art technology and online operations.  Registering a trade mark used to be a slow, expensive and laborious task, whereas today it’s simple, quick and economical meaning all businesses can now afford to protect their brand.”

David Clarke, MBE, Group Chief Executive Officer of BCS, The Chartered Institute for IT, said: : “Our Awards celebrate the professionalism and innovation that exists in the IT profession and demonstrates the extent to which IT is the enabler in so many businesses in the UK today. To qualify as a finalist is tremendous - to win one of our prestigious Awards is a fantastic achievement.”

Trade Mark Direct also offers a money back guarantee – the only one in the industry – so if a customer’s application is unsuccessful it refunds all of its fees.  Over 5,000 clients have used its service and it has a 100% customer satisfaction rating.



  • The BCS & Computing UK IT Industry Awards provide a platform for the entire profession to celebrate best practice, innovation and excellence. In total, this year’s Awards featured 23 categories which covered: project, organisation, technology and individual excellence. The categories were open to organisations and individuals involved in IT across the public, not for profit and commercial sectors.

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